Creed Aventus (M) 100ml

Creed Aventus is the fragrance that defined a generation of men's scent, and arguably the most influential release of the last twenty years. Launched in 2010 by Olivier and Erwin Creed and inspired by the life of Napoleon, its name means success, and few fragrances have lived up to a name so completely, it spawned countless imitations and became the default "signature scent" reference point.

It opens on its famous accord: bright, juicy pineapple with bergamot, blackcurrant and apple, fresh and fruity but never sweet. The heart is where it earns its reputation, a dry, smoky birch woven through jasmine, rose and patchouli, which gives Aventus its distinctive smoky-fruity character. It settles into a base of oakmoss, musk, ambergris and a touch of vanilla, warm and long-lasting with strong projection.

That balance of fruit, smoke and moss is what makes it so versatile, it works from a morning meeting to a night out, in almost any season. This is the 100ml Eau de Parfum. At Konesseur, fragrances sit alongside the watches and leather goods, all stocked in Dubai. Explore more perfumes to compare.

• Fragrance and family: Creed Aventus, Eau de Parfum, 100ml, fruity-chypre (2010, Olivier and Erwin Creed)
• Notes: top pineapple, bergamot, blackcurrant, apple; heart smoky birch, jasmine, rose, patchouli; base oakmoss, musk, ambergris, vanilla
• Best for: year-round, day to evening, strong projection and long wear (confirm batch code, Aventus varies by batch)